Do any of these problems sound familiar?

[qodef_icon_with_text type=”icon-left” icon_pack=”dripicons” dripicon=”dripicons-basketball” icon_type=”qodef-gradient-vertical” icon_size=”qodef-icon-small” icon_animation=”yes” title_tag=”” title_disable_hover=”” title=”Difficulty describing what your business does” text=”Differing opinions across the business, challenging to develop messaging and campaigns that fit all angles” link=”http://synergia.select-themes.com/our-process/”]
[qodef_icon_with_text type=”icon-left” icon_pack=”dripicons” dripicon=”dripicons-inbox” icon_type=”qodef-gradient-vertical” icon_size=”qodef-icon-small” icon_animation=”yes” title_tag=”” title_disable_hover=”” title=”Hard to ramp up teams” text=”Onboarding new teams members is disjointed and takes a long time.” link=”http://synergia.select-themes.com/pricing-plans/” icon_animation_delay=”200″]
[qodef_icon_with_text type=”icon-left” icon_pack=”dripicons” dripicon=”dripicons-suitcase” icon_type=”qodef-gradient-vertical” icon_size=”qodef-icon-small” icon_animation=”yes” title_tag=”” title_disable_hover=”” title=”Scattergun approach to customer acquisition” text=”Trying to talk to everyone and spreading your message to thin to resonate with anyone” link=”http://synergia.select-themes.com/pricing-plans/” icon_animation_delay=”200″]
[qodef_icon_with_text type=”icon-left” icon_pack=”dripicons” dripicon=”dripicons-star” icon_type=”qodef-gradient-vertical” icon_size=”qodef-icon-small” icon_animation=”yes” title_tag=”” title_disable_hover=”” title=”Long sales cycles” text=”Sales take a long time to close” link=”http://synergia.select-themes.com/our-process/” icon_animation_delay=”400″]
[qodef_icon_with_text type=”icon-left” icon_pack=”dripicons” dripicon=”dripicons-monitor” icon_type=”qodef-gradient-vertical” icon_size=”qodef-icon-small” icon_animation=”yes” title_tag=”” title_disable_hover=”” text=”xxxx” title=”Key people with knowledge” link=”http://synergia.select-themes.com/our-process/” icon_animation_delay=”400″]
[qodef_icon_with_text type=”icon-left” icon_pack=”dripicons” dripicon=”dripicons-paperclip” icon_type=”qodef-gradient-vertical” icon_size=”qodef-icon-small” icon_animation=”yes” title_tag=”” title_disable_hover=”” title=”Low opportunity win rate” text=”Low conversion to close won. Plenty of opportunities but many of them close lost part way through the sales cycle.” link=”http://synergia.select-themes.com/pricing-plans/” icon_animation_delay=”600″]
[qodef_elements_holder holder_full_height=”no” number_of_columns=”one-column” switch_to_one_column=”” alignment_one_column=””][qodef_elements_holder_item item_padding=”0 19%” item_padding_1024_1280=”0 14%” item_padding_768_1024=”0 0″ item_padding_680_768=”0 0″ item_padding_680=”0 0″][qodef_section_title type=”standard” position=”center” title_tag=”h2″ disable_break_words=”no” title=”The importance of product positioning!”]

These problems are all symptoms of a lack of aligned positioning in the business. From value proposition, to ideal target customer, through to enablement resources. These are often misaligned, poorly executed and hard to rectify when everyone is busy doing their day jobs.

This is where Product Marketing plays a vital role, but finding the right Product Marketing resource, with the right experience and focus is key, a shiny new powerpoint deck isn’t quite going to cut it!

To make a real impact to business growth the fundamentals need to be built from the bottom up, and that starts with positioning and getting very very focused.

[/qodef_elements_holder_item][/qodef_elements_holder]
[qodef_icon_with_text type=”icon-top” icon_pack=”dripicons” dripicon=”dripicons-paperclip” icon_type=”qodef-gradient-vertical” icon_size=”qodef-icon-small” icon_animation=”yes” title_tag=”” title_disable_hover=”” title=”What’s the solution?” text=”I use my extensive experience as a Product Marketing leader specifically in sales-led B2B tech companies to quickly and effectively identify the core issues impacting growth. I conduct extensive customers interviews to understand their pains and challenges, the value the see from your solution and how they make their buying decisions, these insights can then help to put in place tools and resources to drive alignment and more effective Go To Market execution.” icon_animation_delay=”600″]
[qodef_icon_with_text type=”icon-top” icon_pack=”dripicons” dripicon=”dripicons-arrow-down” icon_type=”qodef-gradient-vertical” icon_size=”qodef-icon-small” icon_animation=”yes” title_tag=”” title_disable_hover=”” title=”Step 1 – Focus” text=”Positioning Audit
This activity is designed to review and gain understanding of the current state of your organisations positioning. This is achieved through a number of interviews with internal stakeholders and a sales team survey where appropriate.
Through this process the pains and challenges being faced across GTM teams in the org are captured and documented, validating any internal assumptions and ensuring that the right problems are addressed as we move forward.

Customer Insight gathering
Arrange and undertake interviews with a number of your most strategic customers (as defined in the positioning audit)
This is normally between 7 and 12 interviews. The focus is on understanding not only why they bought your service/product but the process they went through to make their buying decision.
” icon_animation_delay=”600″]

[qodef_icon_with_text type=”icon-top” icon_pack=”dripicons” dripicon=”dripicons-broadcast” icon_type=”qodef-gradient-vertical” icon_size=”qodef-icon-small” icon_animation=”yes” title_tag=”” title_disable_hover=”” title=”Step 2 – Clarity” text=”Develop positioning document focused on Ideal Customer Profile – output from consolidated customer interviews and internal interviews – define ICP, Define value proposition, what’s your USP, establish positioning, etc.” link=”http://synergia.select-themes.com/pricing-plans/” icon_animation_delay=”600″]
[qodef_icon_with_text type=”icon-top” icon_pack=”dripicons” dripicon=”dripicons-align-center” icon_type=”qodef-gradient-vertical” icon_size=”qodef-icon-small” icon_animation=”yes” title_tag=”” title_disable_hover=”” title=”Step 3 – Alignment” text=”How do you take this forward to equip the wider business (Messaging, knowledge transfer, supporting product info, training videos. Key client case studies. —> Align everyone on the value prop/strategic narrative from CEO down)” icon_animation_delay=”600″]